Nasira Zuberi is a journalist and media professional with extensive experience in both print and electronic journalism. Throughout her career, she has contributed her expertise to organizations such as Business Recorder, Aaj News, Geo News, and NewsOne. She is a columnist for Independent Urdu and Humsub. Nasira Zuberi holds the distinction of being the only female journalist who successfully launched two news channels, Aaj News and NewsOne. Her leadership roles include serving as the former Controller News at Aaj TV, Director News at NewsOne, and Editor of the Business Desk at Geo News. In addition to her contributions to journalism, Nasira Zuberi is an author, with three published collections of poetry: ‘Shagoon,’ ‘Kaanch ka Charaagh,’ and ‘Teesra Qadam.’ Her fourth book will soon be available in the market. Throughout her professional journey, she has had the privilege of traveling to various countries and participating in prominent conferences worldwide, further enriching her global perspective and insights.