Daniel Atif is a career Investment Banker who started his career at Bank of America in Lahore and then went on to work at organizations such as Bank of Montreal and the World Bank. His last Banking assignment was at IBGC Islamic Banking Group of Canada as President and CEO. He is also an International best-selling author with his latest ground-breaking book, “Managing the Unthinkable”, which is used as a management manual in some of the top companies of the world for the training of senior level managers. Internationally he has delivered talks and lectures in Europe, North America, and Africa on economics, ecology and management. He was Professor of Economics at York University, Canada, for four years heading the university’s Asian Management Program which hosted top executives from all over Asia to the university. In his work at Analytics Boutique Consulting he has provided advice and consultation to C-Level executives at Fortune 500 Companies in Canada, UK, US and South Africa. His recent work has involved helping organizations figure out algorithms in the blockchain space leading to cryptocurrency innovations like ‘Ripple’. He has been effective in making energy conservation economically sustainable and not letting the long-term good intentions jeopardise monthly, quarterly, and annual corporate results. A case study Atif wrote about the choices related with environmental sustainability in Oakville, Ontario, Canada has become the blueprint for towns and cities around the world and is taught at business schools globally. In the public sector he worked closely with the Canadian Finance Minister, Bill Morneau, as deputy finance minister to draw up the Liberal Party’s previous economic budget for Canada in 2015/2016.